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Assumption Testing, Pivoting, and Model Validation
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Entrepreneurship
ENT.050 Assumption Testing, Pivoting, and Model Validation
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A team wants to test demand for a scholarship-search service by creating a fake payment page. Which alternative is more ethical and still useful?
A
Hide that the service is not ready so responses are more realistic.
B
Tell students they won scholarships to see if they click.
C
Use a transparent nonbinding interest form that explains the service is being tested and asks whether students would consider paying.
D
Collect fake credit-card information because no charges will be made.
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