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Entrepreneurship
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Calculated Risk, Uncertainty, and Decision Making
Grade Level
Entrepreneurship
ENT.008 Calculated Risk, Uncertainty, and Decision Making
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A team wants to advertise 'only 10 left' for a product even though it can make more quickly. Which decision best manages ethical and reputation risk?
A
Use accurate wording, such as 'first batch has 10 left,' and avoid implying false scarcity
B
Cancel advertising
C
Hide production capacity
D
Use the scarcity claim
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