A student market wants a loyalty idea that is not another punch card. The facilitator asks students to combine 'constellation' with 'receipt' before proposing concepts. Text exhibit: A 16:9 prompt-card scene. Left card shows a star constellation labeled 'Constellation.' Right card shows a printed receipt labeled 'Receipt.' A plus sign sits between them, with an arrow leading to a blank 'Loyalty idea' card. Which technique is being used?