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Interviews, Focus Groups, and Observation
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Entrepreneurship
ENT.037 Interviews, Focus Groups, and Observation
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A team observed that students borrow phone chargers but did not interview anyone. What limitation should they note?
A
Observation shows that borrowing happened, but interviews are needed to understand reasons, priorities, and decision criteria.
B
Observation proves students will buy any charger product.
C
Interviews would be unnecessary because reasons are as a default obvious.
D
Observation is useless because it generally avoid captures behavior.
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