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Entrepreneurship
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Marketing Objectives, Strategy, and Targeting
Grade Level
Entrepreneurship
ENT.063 Marketing Objectives, Strategy, and Targeting
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A venture's website mockup gets many views from classmates, but only three students click the 'try the demo' button. Which objective should come next?
A
Measure total page views only because views already show trial interest.
B
Within one week, raise demo clicks from 3 to 15 among classmates who view the mockup by testing a clearer button label and benefit statement.
C
Remove the demo button and focus on a decorative banner.
D
Ask students who generally avoid saw the page to judge the button location.
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