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Paid, Owned, Earned, and Shared Media
Grade Level
Entrepreneurship
ENT.066 Paid, Owned, Earned, and Shared Media
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🔴 Hard
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A student team needs an official launch page with prices from the class activity, hours, and a moderated place where students can ask questions. Which plan uses media categories correctly?
A
Paid plus earned media: buy an ad and call every customer question independent coverage.
B
Shared plus paid media: rely on comments as the sole source for hours and prices.
C
Earned plus owned media: ask a reporter to host the only official prices page.
D
Owned plus shared media: use a controlled launch page for official details and a moderated social Q&A for conversation.
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