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Primary and Secondary Market Research
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Entrepreneurship
ENT.032 Primary and Secondary Market Research
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A team is comparing three marketing messages for a school-approved product and wants to avoid confirmation bias. Which research plan is best?
A
Show the team's favorite message last so it stays fresh in respondents' minds.
B
Ask team members to interpret open comments without any criteria.
C
Predefine success criteria, show messages in random order to target buyers, and compare results with competitor messaging patterns.
D
Count only comments that support the message the team prefers.
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