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Psychology
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Persuasion Routes
Grade Level
Psychology
PSY.278 Persuasion Routes
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Which statement gives the most complete comparison of the two persuasion routes?
A
Central-route persuasion relies on careful argument evaluation, while peripheral-route persuasion relies on cues; both can appear in the same message.
B
Central-route persuasion is about page layout, while peripheral-route persuasion is about message length.
C
Central-route persuasion uses only emotion, while peripheral-route persuasion uses only facts.
D
Central and peripheral routes are identical labels for any attitude change.
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