AP.141 Visual Advertising
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Skill Level🔴 Hard
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A fictional organization, Community Mediation Project, is developing a neighborhood mailer for homeowners skeptical of a restorative justice pilot. Its purpose is to encourage attendance at an information session. The draft visual shows a broken window photo with the headline 'A new response'. The headline reads 'A new response.' the supporting copy reads 'Community repair starts here.' and the CTA reads 'Attend'. Which combination of image, copy, branding, audience targeting, and call to action would most directly advance the advertisement's purpose?

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