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Central and Peripheral Routes to Persuasion
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CLEP
CLEPPSY.256 Central and Peripheral Routes to Persuasion
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A persuasive message is designed with both a catchy slogan and a detailed evidence section. Which statement best reflects how route is determined?
A
The recipient's processing, including motivation and ability to evaluate the evidence, determines the route more than the sender's intent alone.
B
The presence of evidence means the message can only work centrally.
C
The sender's intended route is always the route the audience uses.
D
The presence of a slogan means the message can only work peripherally.
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