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Costs, Benefits, and Opportunity Costs
Grade Level
GMAT
VR.105 Costs, Benefits, and Opportunity Costs
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A technology company is considering licensing a valuable patent broadly rather than commercializing it exclusively in its own products. Which information best evaluates the licensing strategy?
A
Whether the company has already paid the patent filing fees.
B
Expected royalties, adoption, ecosystem, and time-to-market benefits versus lost product margin, stronger licensee competition, enforcement cost, strategic dependence, and the option value of retaining exclusivity.
C
Whether the patent's legal term has several years remaining.
D
Whether many firms have asked questions about the patent.
E
Whether licensing would generate revenue sooner than building a new product line.
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