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Randomization, Control, and Confounding
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GMAT
DI.088 Randomization, Control, and Confounding
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A call center tests a routing algorithm. Harder technical calls are more likely to be routed through the new algorithm, and call issue type affects resolution time. Which design feature best supports a fair comparison?
A
Randomly assign routing method within issue-type categories for incoming calls.
B
Use the new algorithm only for the hardest calls to stress test it.
C
Compare all algorithm calls with all billing calls.
D
Let agents choose the routing method after hearing the caller's problem.
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