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Source Credibility and Incentives
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GMAT
DI.024 Source Credibility and Incentives
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A sales team ranks leads using scores entered by salespeople who receive bonuses for high-potential pipelines. Which credibility issue should an analyst flag?
A
Lead scores are numeric, so they cannot be biased
B
Pipeline reports are internal, so they are automatically independent
C
Salespeople have expertise, so incentives are irrelevant
D
The scores may be inflated because salespeople have incentives tied to the reported pipeline quality
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