A media studies article explains why a city’s public-radio station lost audience after launching a podcast network. The station assumed podcasts would attract younger listeners without affecting existing programs. Instead, producers shifted top reporters from daily broadcasts to podcast projects with longer production cycles. Broadcast segments became shorter and more repetitive, which frustrated long-time listeners. Meanwhile, the new podcasts gained downloads, but many listeners came from outside the city and did not donate to the local station. After a budget shortfall, the station rebuilt its schedule by returning some reporters to daily coverage and adding short podcast “extras” that repurposed broadcast reporting, linking them to donation drives.